Marketing DRep

After spending several months advocating for marketing initiatives in the Cardano ecosystem as a volunteer, business owner, and participant in Project Catalyst, it has become clear that there is a need for governance-level representation on this issue. Missed opportunities like having USDC integrated into the ecosystem or having Cardano adopted by a major payments processor like Stripe (which is actively incorporating Polygon and Solana), aren’t incidental, but a symptom of an imbalance of stakeholder representation. The community has been calling for better marketing for years, as a DRep I hope to provide a clear option for where support can be placed to improve Cardano’s chances of being better marketed.

References:
https://www.youtube.com/watch?v=Xl5xsxxvH0Q
https://x.com/krissbaird/status/1869061920394731688
https://x.com/Cardano_CF/status/1869078247730012179

I want to represent the interest of community stakeholders who are concerned with:

- Strengthening Cardano’s brand
- Attracting new users to the chain
- Supporting inclusion and participation by all members of the Cardano community
- Diverting part of Cardano’s treasury toward supporting smart marketing initiatives

ETHICS CLAUSE (updated Aug 14, 2025)

To avoid conflicts of interest, as an active Marketing-focused DRep I will refrain from participation in Project Catalyst as a proposer however, I will continue to contribute as a Community Reviewer. I will also be participating in Project Catalyst as a voting DRep as soon as that capability is implemented in the revamped version of the Project Catalyst platform.

I'm a marketing specialist and agency owner with over 15 years of experience helping mission-driven businesses connect with target audiences, grow their customer bases, and create a world where high-impact solutions have an opportunity to contribute to the greater good. As a contributor to the Cardano ecosystem, I have been an active participant in PoS staking since testnet, I’ve volunteered as a Community Reviewer in several rounds of Project Catalyst and I’m an active member of Intersect MBO.